Replying to a post from Jeff Jarvis, Doc tells us:
I’m not saying advertising will go away. But I am saying it’s inefficient, inappropriate and stuck in a sell-side perspective and mentality. We have to do better than advertising. Building a Relationship Economy offers some pointers. There have to be others. Go find them. Or make them.
While I still see no difference between relationship and conversation (I see conversation as a form of relationship), I deeply agree on the inefficiency of current media & advertising business model. There must be another way.