April 9, 2007

Building a new “relationship” adv?

Filed under: advertising, media — Simone @ 8:40 am

Replying to a post from Jeff Jarvis, Doc tells us:

I’m not saying advertising will go away. But I am saying it’s inefficient, inappropriate and stuck in a sell-side perspective and mentality. We have to do better than advertising. Building a Relationship Economy offers some pointers. There have to be others. Go find them. Or make them.

While I still see no difference between relationship and conversation (I see conversation as a form of relationship), I deeply agree on the inefficiency of current media & advertising business model. There must be another way.


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