May 2, 2007

Link: marketing & social media panel @ EconSM

Filed under: links, marketing, media — Simone @ 12:46 pm

Interesting post from The Social Customer Manifesto on a panel held in EconSM conference about marketing and the new social media.

I agree that one of the reasons most companies are still cautious on new media because of lack of measurement, but it’s not the only nor the most important reason.

An insightful piece of this discussion:

John Battelle (Chairman, Federated Media): […] Brands care about scale, safety and quality. They are used to controlling that message about their brand. They are afraid to get feedback.

Rishad Tobaccowala (CIO, Publicis Group): Marketing is about listening to your customer.

I’m not pretty sure but I guess that this is basically the same topic we’re discussing here, only at a higher level (I don’t think it is just about social media, whatever social media is 🙂 )



  1. your tag line nails it, perfectly. “not to, but with” sums up the changing tide in how vendors need to connect with their customers via marketing, and in just four words. strunk and white would be proud. 🙂

    congrats on starting the blog!

    Comment by christopher carfi — May 2, 2007 @ 2:25 pm

  2. Uh well.. Dunno what to say.. 🙂 Thank you for the nice words about Talkmarks (btw shortly I’ll try to explain something more about the title as well) and for all your insightful posts!

    Comment by Simone — May 2, 2007 @ 9:11 pm

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