…or we will keep on talking without you.
Just in case you don’t know, this key (as far as I know it should be a key to de-crypt HD-DVDs) was first published on Digg some days ago. Digg then removed the post after a cease and desist declaration.
Funny how MPAA (or, even better, RIAA) can give us many insights on how not to conduct a conversation with your users. At this stage I don’t want to argue if publishing the code was right or wrong in the first place. But MPAA doesn’t understand that we are discussing, and most importantly they don’t even bother participating to the conversation.
Well you can’t stop the conversation, as the link above clearly states.
So let’s have a look at what were the results:
- the code is still there;
- the volume of the discussion scaled up several levels, so a lot more people noticed it (I’m sure I wouldn’t have known such a code existed – I have no idea whatsoever how it could be used – if it wasn’t for the discussion that followed the removal from Digg);
- the whole thing was depicted as MPAA wanting to kill your freedom of speech (again I’m not trying to judge who’s right or wrong here);
On the bright side:
You may wonder what happened when Digg removed the code. Well, Digg users were so upset that the same code was posted again and again hundreds of times and repeatedly removed, until finally Kevin Rose (founder of Digg) decided to keep the stories, even if it meant facing legal issues.
Kudos to Kevin and the Digg crew, this really is talking (I consider talking as a listen + speak activity)
to with your users at the deepest level. I guess they won’t let you down.
Is this branding or what?!?