Ok, today you can easily have a transparent discussion with your users (if you like to), but can your company really DO what your users say?
Mentos is again leading the pack of “conversational” companies in the FMG market. After the immensely popular Diet Coke + Mentos campaign (2,3 million views just on YouTube as I’m writing), where they made a great job of taking a potential PR risk and turning it into a huge brand relaunch, they decided to go a step further.
Now of course this is an adv campaign, but what about you? Can your company be a subservient company?