I’d rather be honest than polite.
jonathan Schwartz, CEO, Sun Microsystems
I’ve already praised the great job Sun is doing to be part of the conversation.
In this post Jonathan explains why too much focus on legal stuff is just that: too much.
I know this is true for my background is legal and there’s a reason if I turned my (professional) life around completely to become a marketer. He also makes a point on how important transparency has become in this world and how how far behind most companies (and departments) are on understanding it.
This decade states the end of the glorious marketing bullshit. Pls take note.
The value of advertising is that it tells you the exact opposite of what
the advertiser actually thinks. For example:
- If the advertisement says “This is not your father’s Oldsmobile,” the advertiser is desperately concerned that this Oldsmobile, like all other Oldsmobiles, appeals primarily to old farts like your father.
- If Coke and Pepsi spend billions of dollars to convince you that there are significant differences between these two products, both companies realize that Pepsi and Coke are virtually identical.
- If the advertisement strongly suggests that Nike shoes enable athletes to perform amazing feats, Nike wants you to disregard the fact that shoe brand is unrelated to athletic ability.
- If Budweiser runs an elaborate advertising campaign stressing the critical importance of a beer’s “born-on” date, Budweiser knows this factor has virtually nothing to do with how good a beer tastes.
From: 25 things I have learned in 50 years (by Dave Barry)